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Ocean Liner History and Stories from the Sea, Past and Present. With an In Depth focus on Holland America Line

05 July 2017; Enroute to Zaandam.

For all American readers, happy 4th. of July. I hope you had a great day as I had while in Seattle. Historically speaking I always feel a sort of Dutch – American connection during this day as the Netherlands were the first country in the world to recognize the independence of the new USA. It did so by raising the flag when an American warship came to the island of St. Bartholomew in the Caribbean shortly after the declaration. During the day I had a walk around the Space Needle area which is a congregation place for outdoor activities with buskers and huskers. One fixed group are Peruvians, I can see their Inca descendants, who for several years already have a fixed location opposite the entrance to the Space Needle.  In the evening  I went to see the Fireworks of Seattle over Lake Union and to my great happiness there was an outlet where they sold Summer Ale made by the locate Fremont brewery. There is nothing better than watching culture with a pint in your hand. Seattle had perfect weather for a 4th. of July celebration which to the utter amazement of the locals has now been the case for three years in a row.  No rain but sunshine………………………..

Our new Seattle Head Office. The main entrance is behind the silver car halfway up the hill.

The day before I reported to my head office as I had to renew my security card, had a meeting with the Sr. Director of Marine/Nautical Operations and took the chance to see our new office building. Holland America moved buildings in January 2017. The new building is one block higher up the road and now has great views of the Pudget Sound when you are in the Restaurant on the top floor. 300 Elliott Avenue West is now empty for a larger part and there is work going on inside to make it ready for new tenants. Holland America had in the end three offices in Seattle but now everything is back under one roof.

Looking Down in the Atrium from Deck 3. To the left the :”bridge” to the North section of the building.

Our new office which is called 3rd on 3rd, as it is located on 3rd. Avenue is not owned by HAL but there is a very long lease. Long enough to make it possible for HAL to be part of the design team. As a result the architect has tried to give the interior a nautical flavor. There is an Atrium with bridges on each level to connect the North and South Pier of the building and in various areas lights and other fixtures look like portholes. The floors are called decks and named after continents.   The whole complex is a big improvement on the gloomy aspect of the old building. My only observation would be that for my taste it does not look “shippy” enough. Too many bare walls but maybe that will change with the years. There are ships models on every level and to my delight also one or two old ones. There is a model of the Haelve Maen, the sailing ship which until recently graced our Ships logo and a model of the Homeric before it became the ms Westerdam. And of course all the blue hull models of our current fleet.

I sent the Rotterdam V Bell to Seattle in 1997 where it found a place in the entrance of the old building. Now it is standing here in the new buildings lobby,

The designer choose for an open office plan, which means everybody has a work station and not an enclosed office anymore. The old building had a large number of”Aquariums” as I called them arranged around central areas with office cubicles. Now Sr. staff and Jr. Staff have work stations in the same area and in the central nave there are meeting rooms (named after ports of call), telephone rooms and sitting area’s to meet people.  As a shipping office runs on coffee, on each level there is a coffee station with a sitting area next to the central staircase. I think that is the most successful part of the design as it gives the option to do some informal business without having to hang around the coffee machine or sit in a stuffy meeting room.

The building is occupied by Holland America Line, Seabourn and a section of Princess Cruises. The latter’s main office is in Santa Clarita but as we share the overland tour business with Princess and all three are now part of the HAG (Holland America Group) Princess also has a presence here which is mainly noticed by white hulled ships models in the waiting area’s around the Atrium.  For the rest you do cannot see it as the computer work stations look exactly the same.

What has not been moved yet is the old Veendam anchor which is still standing outside the old office. Nobody could tell me if there were any immediate plans for it to be moved closer to the new building. There is a little of space outside the main entrance to the new office so it would be possible. We just have to wait and see. It is not easy to walk away with 12000 pounds of steel so I assume the owners of the old office building will not be in a hurry to have I removed.

The builders model of the ms Westerdam which came to Holland America when it took over Home Lines in 1988.

Tomorrow I will join the Zaandam in Juneau and then we will return to the Alaska Cruise schedule of calling at Seward. The Zaandam sails the opposite way of the Noordam and they will pass each other tomorrow evening when the Zaandam comes down from Haines and the Noordam goes up to Skagway.

The oldest piece of history in the office. A Jacobson painting of the ms Maasdam II of 1889. It hangs outside the Board room. Around that time the locals in New York had the tendency to call a line serving New York after it’s home country. So there was the French Line but Holland America was often called the Netherlands Line and even promoted itself as such.

9 Comments

  1. Carole Stoltz

    July 6, 2017 at 12:41 pm

    Very interesting especially since we sailed on the Homeric in 1964 for our honeymoon from Nassau to New York. Captain Harris told me HAL bought it and added a section to the former Westerdam, which I also sailed on for 1st HAL cruise back in May 1991 (Inside Passage from Vancouver). Been cruising with HAL ever since and another booked Feb. Auckland to San Diego.

    Keep up the good work – your blogs as very interesting. I’m definitely a lover of traditional ships – my Dad worked on ships and both of us being born/raised in Auckland, NZ – way to go.

  2. Missed Career at Sea

    July 6, 2017 at 2:58 pm

    This building looks totally different from the impressive image of a building I was looking at! Obviously, I was looking at the old building, giving away what my idea is of “impressive” ….

  3. Thank you for your answer to my question on the Veendam anchor 🙂 The pictures of the interior decor are interesting– the Westerdam looks like a toy ship “pre-stretch.”One of my favorite ships besides the old Rotterdam.
    And yes, it was odd to not have any rain or dark clouds….but I will not complain.

  4. Very interesting post. Fun to read and learn new things about HAL. Thanks for sharing it.

  5. Many Mariners have wondered about the look of the new headquarters. It is about what I thought. Thank you for the look inside. Sail safe on your new assignment.

  6. Elbert L.J. Bosma

    July 7, 2017 at 5:11 am

    Dear Captain Albert,
    Many thaks again for your interesting blogs. Are you never getting tired or running out of stories or ideas? Well, I love reading them, brings me often back to the past in my old-HAL time.
    When are you going to join the “New Statendam”?
    Regards, Elbert

    • Thank you for your compliment.

      I am scheduled to join the Nieuw Statendam about 2 months before it sails, so that will be around October first 2018, when the first crew starts joining.

      Best regards

      Capt. Albert

  7. Roger Tollerud

    July 7, 2017 at 11:38 am

    Captain Albert,
    As you change ships it raises a question for me. When you go aboard a new ship do you have a set plan on what you will teach that is headquarters generated or do you and the Captain of the vessel decide what he needs done? Or is it a combination of both?
    Thank you and regards,
    Roger T

    • Nice question:

      The program is called OBTSO or On board Team Support Officer program with the idea to fill in the gaps where the ships company has no time for, or lacks the knowledge. I send a letter with proposals to the ship, of what I have offered / done before on previous ships and then the Captain can choose. As we live in a dynamic world, there is also always something new popping up, and then the captain will bring that forward. Sometimes the office asks me to carry out a special project but mainly I try to fulfill the needs of the ship.

      Best regards

      capt. Albert

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